The Campaigns feature in Ruut allows you to send outbound messages to your customers effectively. There are two types of campaigns you can utilize:
I. Ongoing Campaigns
Ongoing campaigns are perfect for sending frequent outbound messages through your website's live chat. You can set specific conditions to trigger these messages, such as when a user spends a certain amount of time on a particular page. This proactive approach can significantly increase conversion rates and keep the conversation flowing with your prospects.
Steps to Create an Ongoing Campaign:
Navigate to the Campaigns Tab: Click on the "Campaigns" tab in the sidebar. Select "Ongoing" and then click the "Create an ongoing campaign" button.
Configure Campaign Details: A modal will appear where you can input the campaign details. For example, you might create a campaign for the Pricing page. The fields you need to fill out include:
Title: Name your campaign for internal reference.
Message: Type the outbound message that your customers will see when the campaign is triggered.
Select Inbox: Choose your website inbox from the dropdown menu.
Sent by: Decide whether the message will be sent by a bot or an agent.
URL: Enter the URL of the page where this campaign should be triggered. You can also use wildcard URLs to run the campaign on subdomains or subdirectories.
Time on Page (seconds): Specify how many seconds a visitor should spend on the given URL before the campaign is triggered.
Enable Campaign: Toggle this flag to enable or disable the campaign.
Test Your Campaign: Visit the URL specified in the campaign and wait for the configured time to see the campaign in action.
One-off Campaigns
One-off campaigns are ideal for sending SMS messages to a group of contacts. This method is effective for making announcements, promoting products or services, or sharing specific offers.
Steps to Create a One-off Campaign:
Navigate to the Campaigns Tab: Click on the "Campaigns" tab in the sidebar. Select "One-off" and then click the "Create a one-off campaign" button.
Configure Campaign Details: A modal will appear where you can input the campaign details. The fields you need to fill out include:
Title: Name your campaign for internal reference.
Message: Type the SMS message to be sent to your customers.
Select Inbox: Choose your SMS inbox from the dropdown menu.
Audience: Select the group of contacts you want to target, which can be grouped under a specific label.
Scheduled Time: Set the time for the campaign to be executed.
Create the Campaign: Once you have filled out the fields, click the "Create" button. Your campaign will appear on the One-off campaigns page.
