The Campaigns feature in Ruut allows you to send outbound messages to your customers effectively. There are two types of campaigns you can utilize:

**I. Ongoing Campaigns**

Ongoing campaigns are perfect for sending frequent outbound messages through your website's live chat. You can set specific conditions to trigger these messages, such as when a user spends a certain amount of time on a particular page. This proactive approach can significantly increase conversion rates and keep the conversation flowing with your prospects.

**Steps to Create an Ongoing Campaign:**  
Navigate to the Campaigns Tab: Click on the "Campaigns" tab in the sidebar. Select "Ongoing" and then click the "Create an ongoing campaign" button.

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Configure Campaign Details: A modal will appear where you can input the campaign details. For example, you might create a campaign for the Pricing page. The fields you need to fill out include:

![](https://app.ruut.chat/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBiUT09IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--b72c8b4e0da749f2721a0ed0df0f51126f03fbb0/Screenshot%202024-07-16%20at%2018.25.47.png)

Title: Name your campaign for internal reference.

Message: Type the outbound message that your customers will see when the campaign is triggered.

Select Inbox: Choose your website inbox from the dropdown menu.

Sent by: Decide whether the message will be sent by a bot or an agent.

URL: Enter the URL of the page where this campaign should be triggered. You can also use wildcard URLs to run the campaign on subdomains or subdirectories.

Time on Page (seconds): Specify how many seconds a visitor should spend on the given URL before the campaign is triggered.

Enable Campaign: Toggle this flag to enable or disable the campaign.

Test Your Campaign: Visit the URL specified in the campaign and wait for the configured time to see the campaign in action.

**One-off Campaigns**

One-off campaigns are ideal for sending SMS messages to a group of contacts. This method is effective for making announcements, promoting products or services, or sharing specific offers.

**Steps to Create a One-off Campaign:**

Navigate to the Campaigns Tab: Click on the "Campaigns" tab in the sidebar. Select "One-off" and then click the "Create a one-off campaign" button.

![](https://app.ruut.chat/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBiZz09IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--304269033da675db2d7d05f4c3447b5bd529e089/Screenshot%202024-07-19%20at%2012.18.04.png)

Configure Campaign Details: A modal will appear where you can input the campaign details. The fields you need to fill out include:

![](https://app.ruut.chat/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBidz09IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--095c6831ef963c197be6448e3876fa252d1fe543/Screenshot%202024-07-19%20at%2012.20.25.png)

Title: Name your campaign for internal reference.

Message: Type the SMS message to be sent to your customers.

Select Inbox: Choose your SMS inbox from the dropdown menu.

Audience: Select the group of contacts you want to target, which can be grouped under a specific label.

Scheduled Time: Set the time for the campaign to be executed.

Create the Campaign: Once you have filled out the fields, click the "Create" button. Your campaign will appear on the One-off campaigns page.

![](https://app.ruut.chat/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBjQT09IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--02bf5fdab6a6ec6414cc36870e9eec7703092a3a/Screenshot%202024-07-19%20at%2012.22.18.png)