In Dakar, Senegal, Ayo managed logistics for a local grocery delivery service. Most of his customers were WhatsApp loyalists. That’s where they placed orders, made complaints, and sent voice notes asking things like:
“Can I change my address before 4 p.m.?”
“Where’s my delivery guy?”
“Cancel my order, I won’t be home!”
His team was swamped. Everything was manual. Missed messages meant angry customers and cold meals.
Enter RUUT’s WhatsApp Conversation API.
Ayo’s developer integrated it in less than a day. Now, every WhatsApp message entered RUUT like magic. They could:
✅ Send automated order updates, like “Your groceries are on the way.”
✅ Route urgent issues (like cancellations) to the right person fast
✅ Keep a full history of customer chats in one place
Happy twist?
Ayo added local dialect auto-responders. If someone typed in Yoruba or Swahili slang, RUUT’s macros responded in kind. Customers felt seen, and the service felt local, not robotic.
The result?
Missed delivery complaints dropped by 70%. And Ayo’s delivery boys said RUUT helped them “look more professional, like Uber drivers!”