Grace ran a skincare brand from Accra. She had hundreds of loyal customers but struggled to market new products. Emails were ignored. Instagram stories? Skipped.
She tried using WhatsApp manually, but copying and pasting messages got her account flagged.
Then she joined RUUT’s WhatsApp Campaigns Beta.
Now, Grace could:
✅ Send personalized promo messages with product images
✅ Respect user privacy with opt-ins and clear unsubscribe links
✅ Track open rates and sales impact, just like email, but better
And the happy twist?
One campaign featured her birthday bundle. Customers replied with voice notes singing “Happy Birthday” and sharing how her products helped their skin. Grace cried.
Sales jumped 40%. But more than that, she felt connected, seen.
RUUT turned WhatsApp from a spammy blast tool into a conversation starter.
