Important WhatsApp Pricing Update — Effective October 1, 2026

Meta has announced upcoming changes to WhatsApp Business messaging pricing, which will take effect from October 1, 2026.

If your business uses WhatsApp through Ruut Chat or Convert, here’s what you need to know.

💬 Customer support messages will now be charged

From October 1, Meta will begin charging for service messages, messages your business sends when replying to customers within an active WhatsApp conversation.

Previously, these conversations could be handled without a per-message Meta charge during the customer service window.

This means businesses using Ruut Chat for WhatsApp customer support may begin seeing Meta messaging charges for some customer conversations.

🎁 Your first 1,000 service messages every month are FREE

There’s good news.

Meta is introducing a new monthly free tier.

Every WhatsApp Business phone number will receive 1,000 free service messages every month.

You will only begin paying Meta's service-message rate from the 1,001st message.

The allowance resets every month and applies separately to each WhatsApp Business phone number.

📢 Marketing, Utility & Authentication pricing is also changing

Meta is also updating WhatsApp rates across several countries for:

•⁠ ⁠Marketing messages

•⁠ ⁠Utility messages

•⁠ ⁠Authentication messages such as OTPs

•⁠ ⁠Service/customer-support messages

For businesses using Convert to send WhatsApp campaigns, notifications, OTPs or transactional messages, your messaging costs may therefore change depending on the destination country and message category.

What does this mean for Ruut Chat?

If you use WhatsApp inside Ruut Chat to communicate with customers, nothing about the way you work needs to change.

Your team can continue receiving WhatsApp conversations, replying from the Ruut Inbox, assigning conversations to agents, using Sage AI and managing customer support as usual.

The difference is that from October 1, Meta may charge for service messages once your business exceeds its monthly free allowance.

What does this mean for Convert?

If you use Convert for WhatsApp marketing, OTPs, notifications or transactional messaging, Meta's updated WhatsApp rates will automatically affect the underlying cost of applicable WhatsApp messages.

We're reviewing the new pricing across supported markets and will make sure pricing inside Convert remains as clear and transparent as possible.

You don't need to do anything right now

These changes are coming directly from Meta/WhatsApp, not Ruut.

We are updating Ruut Chat and Convert to properly account for the new WhatsApp pricing structure before it takes effect.

Key date: October 1, 2026.

We'll share any additional information you need before the changes go live.

Thank you for continuing to trust Ruut to power your customer communication. 💛

— The Ruut Team

Announcement for WhatsApp changes coming soon…