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How to Connect Ruut CSM with Instagram

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Ruut CSM

Ruut CSM

Last updated on Jul 23, 2026

Connect your Instagram Business account to Ruut and manage Instagram conversations alongside WhatsApp, Voice, Email, and every other customer channel—all from a single inbox.

Before You Begin

Before connecting your Instagram account, make sure you have:

  • An Instagram Professional (Business) account.

  • Administrator access to that Instagram account.

  • Administrator access to your Ruut workspace.

  • Permission to grant Meta the required messaging permissions.

Note: Personal Instagram accounts cannot be connected. If you're currently using a personal account, switch it to a Business account before continuing.

Connect Instagram to Ruut

Step 1

Log in to your Ruut workspace.

Navigate to:

Settings → Workspace → Add Inbox

Step 2

Select Instagram.

Step 3

Click Continue with Instagram.

A secure Meta authorization window will open.

Step 4

Sign in using the Instagram Business account you want to connect.

If you're already signed in, simply choose the correct account.

Step 5

Review the permissions requested by Ruut.

These permissions allow Ruut to:

  • Receive Instagram Direct Messages

  • Reply to customer conversations

  • Sync conversations in real time

  • Manage message status

Click Allow to continue.

Step 6

Once authorization is complete, Ruut will automatically connect your Instagram account.

You can now:

  • Receive new Instagram messages

  • Reply from your shared team inbox

  • Assign conversations

  • Add notes

  • Use AI assistance

  • Track customer history

  • Collaborate with teammates

Step 7

Choose which teammates should have access to the Instagram channel.

You can always update channel permissions later.

Click Finish Setup.

You're All Set 🎉

Your Instagram Business account is now connected to Ruut.

Whenever someone sends your business an Instagram Direct Message, it will instantly appear inside your Ruut Inbox, where your entire team can respond together.

What You Can Do Next

After connecting Instagram, you can:

  • Reply to Instagram DMs from Ruut

  • Assign conversations to teammates

  • Use AI to draft replies and summarize conversations

  • Add private notes

  • Track customer history across channels

  • Automate replies and workflows

  • Monitor team performance with analytics