Sometimes a message isn’t enough.
A customer wants to speak to someone. A sales prospect has questions. A support issue is too complicated for back-and-forth messages.
That’s why we built Ruut Voice — a business calling system built directly into Ruut Chat.
With Ruut Voice, your team can make and receive calls, route them to the right people, record conversations, view transcripts, track performance, and keep call activity connected to the customer’s wider history.
And because many customer conversations already happen on WhatsApp, Ruut Voice also brings WhatsApp calls into your customer support workflow.
The goal is simple:
Your phone calls should not exist outside your customer experience.
One business number for your team
Ruut Voice gives your business a dedicated phone number that customers can call.
Instead of relying on personal phone numbers or several disconnected lines, your business can operate from one central number while Ruut handles what happens behind it.
That number can serve your:
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Customer support team
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Sales team
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Operations team
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Billing team
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Account managers
To the customer, it is one business number.
To your team, it can power an entire call operation.
Make and receive calls directly from Ruut
Your team can receive customer calls inside Ruut and also make outbound calls when needed.
This is useful when a support issue needs a quick conversation, when a sales representative needs to follow up with a prospect, or when an account manager needs to speak directly with a customer.
Instead of copying numbers between different systems, the call becomes part of the same workflow your team already uses.
Make and receive WhatsApp calls too
For many businesses, especially across Africa, WhatsApp is already one of the main ways customers communicate with them.
So we are bringing calls from WhatsApp into Ruut too.
When you connect your normal WhatsApp account to Ruut, your team can manage supported WhatsApp calls alongside the conversations they already handle through Ruut.
This means a customer who normally chats with your business on WhatsApp can also call when a conversation is easier to resolve by speaking to someone.
Your team does not have to treat that call as a completely separate interaction.
WhatsApp messages and WhatsApp calls can become part of the same customer relationship your team manages in Ruut.
For businesses already using WhatsApp heavily for support, sales or operations, this gives your team another way to help customers without forcing them onto a completely different channel.
Know who is calling
One of the biggest problems with traditional business phone systems is context.
A customer may have already spoken to your team through WhatsApp, email or live chat, then call later and have to explain everything again.
Ruut Voice is designed to reduce that.
When a customer calls, the goal is to connect the call to the customer you already know.
That means your team can understand who is calling and, where available, see the wider history of that relationship.
Different channel. Same customer.
Call recording and transcripts
Important calls should not disappear after someone hangs up.
Ruut Voice supports call recording, helping teams review conversations, investigate issues and improve agent training.
Calls can also be transcribed into text, making it easier to quickly understand what happened without replaying an entire recording.
This gives your team a clearer record of customer conversations and creates a stronger foundation for follow-up.
Call routing, ring groups and queues
As your business grows, every call should not go to the same person.
Ruut Voice allows businesses to structure how calls move across the team.
You can use call routing to direct calls to the right department, ring groups to alert multiple available agents, and queuesto manage customers when several people call at the same time.
For example:
Sales → Sales team
Support → Customer support
Billing → Finance
The customer still calls one number. Ruut handles the complexity behind the scenes.
Understand your call operation
Ruut Voice also gives businesses visibility into what is happening across their calls.
You can better understand things like call volume, answered and missed calls, call duration and team activity.
This makes voice measurable in the same way modern businesses already measure support tickets and messaging conversations.
Voice works better when it has context
The bigger idea behind Ruut Voice is not simply adding a phone feature to Ruut.
It is connecting voice to the rest of the customer journey.
A customer might first reach you through Live Chat.
Later they message you on WhatsApp.
Then they call your business number — or call you directly through WhatsApp.
To the customer, these are not different relationships.
They are talking to one business.
Ruut is being built around that same idea.
WhatsApp messages, WhatsApp calls, email, live chat and business phone calls should all contribute to one continuous customer history.
Get started with Ruut Voice
Want to bring your business calls and customer conversations into one place?
You can get started with Ruut Voice by:
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Emailing us at [email protected]
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Starting a conversation with us through Live Chat
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Booking a 30-minute demo with our team
We’ll help you understand the best setup for your business, connect your channels and get your team ready to start taking calls with Ruut.